The door and window industry has always been regarded as the last blue ocean of home building materials. The "2022 China Door and Window Industry Development Trend Report" shows that real estate has entered the post-cycle, and the total number of newly-built commercial houses entering the market has stabilized each year, and the new house market contains a large number of improved doors and windows. In 2021, the national commercial housing sales area will be 1.794 billion square meters, and the potential demand for doors and windows will be about 449 million square meters.
As the world's first exhibition in the home construction and decoration industry, more than 80 high-end conferences and forums will be held during the 2022 China Construction Expo (Guangzhou). In the forums such as industry forums, the development trend of the door and window industry was discussed in depth, and the window masters summed up the four major trends of the future development of the door and window industry.
Trend 1: Quality upgrade
From July 8th to 9th, the 5th China Brand Doors and Windows Exchange Conference (referred to as "Window and Door Exchange Conference") jointly created by China Construction Expo (Guangzhou), German Technowind and Huiya Investment With the theme of "Together", it aims to open up the whole chain of the home improvement door and window industry, and jointly discuss and unlock more possibilities for industrial upgrading and optimization.
The door and window exchange meeting, with the theme of "terminal demand dialogue door and window system", gathered guests from the door and window industry supply chain, consumer end and other ports. Based on the industry trend, the guests discussed how to create products that are more in line with terminal needs in the market environment of low price competition. From the perspective of safety, Huang Riyong, chief technical engineer of Technowind China South China, discussed the installation of doors and windows and the application of large glass, and compared with professional data in different scenarios, emphasizing the importance of comprehensive quality management system and improving product quality to the brand of doors and windows sex.
At the "Ingenuity Gravity" door and window industry forum, Li Jing, executive president of Guangdong Gordon Aluminum Group, said that door and window supply chain enterprises must have their own differentiated products, and they must take a path of sound development and specialization and newness, and move towards production. More products with high added value continue to enter. Constantly invest in product innovation, strengthen research and development advantages, compete in technology, quality and service, promote strengths and avoid weaknesses, and highlight the tonality of their respective brands.
It is not difficult to see that improving product quality is still the core of breaking through the door and window market.
Trend 2: Digital Transformation
At present, the door and window industry is still in the exploratory stage of digital transformation. Many brands lack digital thinking and fail to build a top-to-bottom digital thinking model. With the help of the platform of the Guangzhou Construction Expo, the door and window industry brainstormed, faced the various problems of door digital empowerment, and explored how to use information technology to open up all links of the industry chain.
At the door and window exchange meeting, Feng Zuoxing, President of Xinhaoxuan Doors and Windows, and Zhou Pufeng, R&D Director of Huangpai Doors and Windows, respectively discussed the effective measures to improve production efficiency in industrialization upgrading based on the experience of the top brands of doors and windows. Chen Wenxuan, chairman of Leike Intelligent Equipment, and Zhu Xiaosong, head of Klaes Software Asia, Germany, respectively, from the perspective of software, shared the relevant cases of software implementation around the idea of ​​assisting enterprises to achieve software and hardware compatibility. From the perspective of hardware, Lan Zelin, sales director of Anmei Beststar, takes the current popular robotic arm in the door and window industry as the entry point, predicting that the Internet of Everything will become the ultimate stage of intelligent manufacturing in the future.
The door and window industry is in the trend of the information age. If it still sticks to the traditional management model, it will only affect the operation efficiency of the door and window enterprise, which is not conducive to the development of the enterprise. Therefore, digitalization and automation have become the must-answer questions for the industry.
Trend 3: Finished product installation and delivery
There is a saying in the door and window industry that "three points are produced and seven points are installed". In seven points of installation, the impact of load is closely related to life safety. Because the door and window installation service is highly dependent on workers, it is difficult to achieve uniform standards, resulting in uneven installation levels. If the installation is not in place, it is easy to bring a bad service experience to consumers, and even endanger life safety.
Luo Xiao, the business and sales director of Würth (China) Co., Ltd., introduced the scientific and feasible calculation method for door and window installation at the door and window exchange meeting, calling on manufacturers not only to focus on door and window production, but also on door and window delivery. Jia Weizhen, deputy general manager of Yihe Doors and Windows, said that if the door and window industry wants to systematically move towards the brand era, it must improve its service and delivery, and at the same time embrace the industry and be a better self.
However, the service capability cannot be simply reflected in the replacement of hardware, or the simple maintenance of water leakage, material deformation, etc., but should form a platform-based service, from the establishment of a modern data terminal to a front-end service team, not only can get The product architecture that meets the project requirements can be quickly updated and maintained. At the same time, rapid response and timely processing capabilities are also required, and the digital warehousing and logistics system can also give enterprises a greater advantage in the competition.
Most door and window brands realize that the quality of doors and windows starts with service. Ouzhe doors and windows, Bailima doors and windows, Feiyu doors and windows, Xinhaoxuan doors and windows, etc. have created high-standard door and window delivery standards to provide consumers with a higher-quality door and window service experience.
Trend 4: Green and low-carbon
The state put forward the "double carbon" goal, which has injected new impetus into the development of the door and window industry, and also means that green and low-carbon door and window products have become the main color of the industry development in the new stage.
On July 8, China Construction Expo (Guangzhou), together with NetEase Real Estate and NetEase Home Furnishing, launched "Double Carbon Era: Decoding Rules for Healthy Living - 2022 Real Estate Home Furnishing Industry Chain Salon", aiming to further promote material and real estate developers In-depth communication and exchanges have explored a healthier and more effective development path for the development of the entire industry chain. In this salon, two door and window companies put forward their ideas around green, healthy and environmentally friendly products. Zhu Mengsi, deputy general manager of Huangpai Doors and Windows, pointed out that with the introduction of the "dual carbon" policy, some inefficient enterprises and some inefficient products will naturally be eliminated. In the face of elimination, some markets will be left blank, and brands need to guide consumption upgrades reasonably for these blank markets.
And Feng Zuoxing, president of Xinhaoxuan Doors and Windows, said: "In the face of the 'double carbon' goal, we must follow the principle that invaluable assets are inferior to lucid waters and lush mountains. Door and window brands must shoulder social responsibilities and realize their own on the road of sustainable development. major goals and contribute to green living.”
Hong Changlin, chairman of Meiwo Doors and Windows, said at the theme forum "Activating the New Energy of Consumption" that green and low carbon is very important to the development of the door and window industry. Building energy consumption should account for 40% of national energy consumption, and door and window energy consumption accounts for 50% of building energy consumption. %. In order to implement the relevant policies of the country's comprehensive implementation of green and low-carbon products, Meiwo Doors and Windows participated in the activities of the leader unit of green and low-carbon products together with Fang Tai in April this year. In Hong Changlin's view, green and low carbon is not a simple propaganda slogan. From the formulation of industry standards, to R&D investment, installation guarantee, to the certification of green and low-carbon national authoritative organizations, this is the green and low-carbon ID card after a process.
It can be expected that under the background of the "double carbon goal", the door and window brand will vigorously advocate the concept of green development and actively explore new paths for energy conservation and carbon reduction.
In the first half of 2022, domestic epidemics occurred frequently, and the pressure of competition in the home improvement market continued, but the door and window industry was under pressure to enter the era of high-end customization. In addition, the cross-border participation of related enterprises in the real estate, software and other industries has injected new vitality into the rapid development of the door and window industry. Kinetic energy, quality upgrade, technological intelligence, installation and delivery, and green and low carbon have become the four major trends in the high-quality development of the door and window industry.